The Story Behind Paladin Pro Resources

Stan Fossum has been a student of Operational Management and Leadership Fundamentals throughout his career. As a Lifelong Learner, he became passionately interested in the Digital Revolution and founded Paladin Pro Resources (PPR) in 2001. Initially, he was directly involved with E-commerce and created a million-dollar revenue stream from Ebay, Amazon, Craigslist, and Fiverr platforms. As his digital influence grew, he started to mentor small and medium-sized business owners (SMB), addressing their concerns regarding the impact of digitized marketing methods on their more traditional advertising practices.

By 2008, Fossum had included Website Design and Social Media Management to his growing list of services through PPR. He embraced the concerns within the marketing world that occurred due to the popularity and status quo disruption caused by the many emerging social media platforms. By 2012, Fossum's mastery of Facebook, Twitter, Pinterest, Instagram, & LinkedIn earned recognition from his peers as a Social Media Influencer. In 2015, an effort was made to redirect the focus of PPR to include Marketing Content Analysis targeted at the Millennial Generation. With "Millennials" disrupting previous marketing norms, Paladin Pro Resources worked closely with existing business owners as they struggled to stay relevant with their Digital Marketing efforts.

With the fast-emerging era of "Artificial Intelligence" Paladiin Pro Resources recognized that a lack of knowledge and resources prevented small and medium-sized business owners (SMB) from using this new technology. With Fossum's background as an independent operator and solo entrepreneur, he worked closely with his latest and existing clients once again, by bringing clarity to this massive shift in core business strategy. To simplify this learning curve of AI for those who were struggling to find meaning and a definition of future strategies, Fossum created a simple plan consisting of "what was wanted versus what was needed." Through this taught strategy, he was able to reduce the fear of the unknown and increase the awareness of what was needed to implement and grow the use of the many attributes that AI offered. This included introducing AI tools for more efficient marketing plans, social media content creation, point of purchase (POP) image generation, and competitor analysis. The yet-to-be-defined world of artificial intelligence and its impact on what has been referred to as "business as usual" remains to be seen; however, Fossum has positioned PPR's future as an affordable resource for SMB operators.